As we close in on the end of the first two decades of the 21st century, it's a great time to take a good look at your nonprofit organization's current digital strategy. If your first thought is "what digital strategy?" then you're not alone; a recent study found that 35 percent of surveyed nonprofits "use digital technologies but don’t have a strategic approach."
When you think of the nonprofit sector, you don't immediately think of white-collar America. Facebook and Twitter seem like the more apt social networks to reach their target demographics, while LinkedIn feels like a place for nonprofit employees to meet and network.
It’s a struggle as old as the Internet. Organizations and businesses are locked in a constant effort to appear high in search engine results. It can be hard, but those that truly understand result optimization consistently rise to the top.
But according to a recent report from Nonprofit Tech 2.0, nonprofits may start seeing a bump in their search engine visibility – if they are using Google+. Google’s results are now giving strong preference to organizations using the social network, according to the post.
The development serves as just another reason why nonprofits should be paying attention to social networks like Google+ and Facebook. There are few ways to reach an audience as effective as a strong and efficient social media campaign.
Check out Nonprofit Tech 2.0’s post to learn more about how Google is giving strong placement to the world’s social media savvy nonprofits.