For many nonprofits this can be a tough decision. Most would like to be able to effectively implement both. In an ideal world, that would drive the most amount of traffic. Yet, as is the nature of nonprofit work, in some cases, that would mean spreading yourself thin. If you can choose to do one to the best of your ability, that would gain you more attention than doing a half-decent job trying to implement both. So here's the deal: In any case, it is important to keep in touch and engage with your audience via e-mail updates. The frequency of these can be up to you, but they are important to maintain (according to this Wild Apricot article) because:
Finding and retaining top talent at a small nonprofit organization can be difficult. It requires not only excellent recruiting and interviewing skills, but also a healthy work environment that encourages staff to stay with the organization. Luckily, there are a few ways that nonprofits can position themselves to be more favorable to top talent. From getting the right candidates in the door to negotiating benefits and salary, there are several things that recruiters can do to obtain top talent.
E-mail marketing is still one of the most highly effective ways to target your audience. Drip campaigns tend to use strategically crafted e-mails in order to reach a goal. The best part is, the recipients of these campaigns are often people who have demonstrated interest in your organization already. Creating these campaigns can be tough depending on the CRM you use and especially if you don't know where to begin, but luckily, we found some basic steps for you to follow in order to get started. In this brief guide, how to determine your audience, how to determine the frequency and length of the messages, and how to figure out your goals are all addressed. You'll become an e-mail marketing pro in no time!
Microsoft has been discussing recently, its plan to bring more intelligent communication software to the Office 365, and Teams interfaces. In a recent statement, Lori Wright confirmed that it will allow users to "complete tasks more efficiently with minimal context switching, participate in more productive meetings that cover the entire meeting lifecycle, and better manage your everyday communications overload." In addition, the business meeting feature will improve.
Most nonprofit organizations are not known for IT (information technology) skills. In fact, some organizations are proud of not being computer-literate ("I'm a social worker, not a computer geek") and have to be dragged, kicking and screaming, into the 21st century. Those organizations that are tech-savvy, however, can claim advantages in efficiency, reach, comprehensiveness of service, and flexibility, to name a few.
As 2017 comes to a close, it's important to reflect on some of the trends we saw in the nonprofit space as a precursor for what to expect in 2018. To start, 2017 was filled with new causes to be discovered and new organizations to be formed. Some trends that were worth noting were:
7 Trends of 2017
More activist/constituent giving and doing
Donors shift to more independent giving, and donor-advised funds continue to outpace other vehicles
The independent press comes under attack as journalism recovers its role as a civil society function
Racial equity issues visit and do not leave
A perfect storm has been set in motion for the nonprofit regulatory environment
Pie-in-the-sky social enterprise gives way to real wealth sharing alternatives and action to hold business accountable
How did your organization stack up in 2017? Are you ready for what's coming in 2018? Here are 11 Predictions for 2018 that will help you navigate your newly declared NPO resolutions.
Coming from an entrepreneurship family who has always had a small business growing up, it has molded my life in different forms. Always giving me a different perspective on life, keeping me on my toes, and showing me that you can achieve anything with hard work and persistence. Growing up helping my family with their small business constantly kept me curious, creative, and at the edge of life giving me the entrepreneurship spirit. I realized from a young age that small businesses mattered and they did make a difference which is why I decided to invest my time with Axiom Cyber.
Excel can be a powerful tool for nonprofits looking to do more with their data. While Excel has been used for decades as a great tool for data collection, sorting, and exporting, many nonprofits don't realize the array of capabilities that Excel offers when it comes to gleaning data insights, analyzing trends, and extracting key information to use for grant reports, funding requests, program evaluations, and more. Read on to learn some awesome capabilities of today's Excel, and start integrating these functions into your nonprofit's data management system today!
There's nothing better for donor retention than donors that feel sincerely appreciated, and there's nothing more authentic than a hand-written thank you. While this might not be the most time-efficient method it is by far the most sincere. But, if you're crunched for time, sending an e-mail could also be an effective option. If you truly want to thank your donor like you mean it, consider Dennis Fischman's advice and:
For some it may come as a shock that being a data-driven organization might mean allowing members of your org to access more data.. and of all kinds: the good, the bad, and the in between. If you're one of the higher-ups in your nonprofit, the sooner you come to the realization that this (although scary) will empower your employees, the better. An article by Scot Chisolm, CEO of StayClassy, discusses the importance of this among two other Steps to Make Your Nonprofit More Data Driven.