Digital Currency: Proceed With Caution

It seems like news headlines about digital currency—another name for cryptocurrencies like Bitcoin—pop up on a daily basis. With so many people talking about this, I’ve been asking myself if I should be taking part in the conversation. I'm new to the topic myself, and frankly, skeptical about the ...
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Where To Find Your Nonprofit’s Social Media Audience

You know you should be tweeting, posting, sharing, and engaging. But are you entirely sure who’s on the other end of all your nonprofit’s social media marketing efforts? The truth is, most nonprofits run wildly into the light, hoping their ideal donor, volunteer, or otherwise constituent is on the ...
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Why Email Still Matters To Nonprofit Marketing

The numbers don’t lie. According to a recent study conducted by ExactTarget, 77% of consumers prefer to receive marketing communications through email. Email marketing has been around since the first email was sent in 1971, and while its effectiveness has been called into question in recent years, ...
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4 Reasons Why Donating Online Can Be Safer

Image courtesy of Northwest Gas.
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4 Tips For Making Giving Day A Success

Image courtesy of Coordinating Public Relations.
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Make Mobile Donations Easy Or Risk Losing Funds

  We’ve talked a lot about the importance of optimizing your organization’s website for use on mobile devices, but it’s even more critical than you probably thought. According to a recent post from ThirdSector, about half of the people who attempt to give to a charity or nonprofit on a mobile ...
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Boost Donor Acquisition and Online Fundraising

  Online fundraising is not going away. If anything, it’s only going to grow in importance in coming years as more organizations learn the potential value in doing it right. According to a recent post from npEngage, there are many techniques that top nonprofits are already using to increase their ...
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Using Science, And Google, To Increase Online Donations

  Every nonprofit wants to increase donations, and the internet is full of articles advising them how to do just that. But according to a recent post from npEngage, there are a few simple ways to assess online donation rates and identify ways to improve, and the method may seem familiar. In the ...
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Is Your Nonprofit Using Facebook To Encourage Donations?

  For most nonprofits, raising money is everything. Over the last few years much of the effort surrounding fundraising has shifted online, resulting in a big change in how nonprofits gather donations. According to a recent post from Socialbrite, if your nonprofit isn't using Facebook to encourage ...
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