Infographic: Does Your Nonprofit's Website Need A Facelift?

If it does, use this infographic to help you plan it. In previous blog posts, we have discussed optimizing your website's navigation bar, and even about the importance of optimizing your website for mobile. Your nonprofit's website should be perfect in both form and function. It should act as a ...
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Some Tips For Quick And Easy Online Image Creation

  A lot of nonprofits don’t have large enough staffs to support a fulltime web team, so any technique that can help save time can have tremendous value. According to a recent post from Beth Kanter, there are some nice and easy tools and tricks out there to help you make engaging and informative ...
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How To Use Direct Mail To Increase Online Action

  We spend a lot of time talking about online interactions with donors with tools like email campaigns and social media, but that’s not to say that old-fashioned direct mail still can’t be effective. According to a recent post from Socialbrite, direct mail can actually help increase online action ...
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Get The Most Out Of Online Fundraising Tools

  How does your organization make money? Hopefully, you’re well on your way with online fundraising, but even if you are there are always ways to improve. According to a recent post from npEngage, the nonprofits that personalize fundraising efforts and take advantage of online tools have much more ...
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Is Your Nonprofit Converting Online Visitors Into Supporters?

  Your website is the face of your organization, but is it doing enough to engage visitors and transform them into something more? According to a recent post from GuideStar the concept of conversion, often used in the world of sales and marketing, can be applied to nonprofits as well. Every time ...
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Nurture Your Organization’s Online Community

  These days most organizations work hard to foster a network of supporters, constituents, volunteers, donors, and just about anybody else they can find online. Having a strong online network can be extremely beneficial for nonprofits, according to a recent post from Wild Apricot. Not only do the ...
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Design Your Website To Tell Captivating Stories

Everyone loves a good story. A good narrative captures people’s attention, and it can make them want to get involved. According to a recent post from Nonprofit Hub, nonprofits can use their website to tell stories about the organization’s mission and efforts, but only if it is designed correctly. ...
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Nonprofits Putting Click Data To Work

  Many nonprofits have long used email click-through data to gauge the effectiveness of their email and newsletter campaigns. It’s a fairly simple concept, organizations want to see who is clicking what, and use that information to understand what content is the most successful. According to a ...
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How to Adapt To Declining Nonprofit Web Traffic

  One of the many findings of the recent Blackbaud Benchmark Study was the decline in website traffic for nonprofits, which fell 14 percent from 2011 to 2012. According to a recent post from npEngage, there are several factors that could explain the decline in traffic. Click-through rates for ...
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