Messaging as a Channel for Nonprofit Audience Acquisition and Engagement

In a recent eNews, I wrote that nonprofit leaders to be paying attention to messaging as an important technology trend. Since then, I had a chance to ask some questions of Michael Sabat, an expert on messaging for nonprofits. He explained what messaging is, why it matters, and what steps a ...
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Best Friends Animal Society Drives  Donations with Facebook

  Best Friends Animal Society is a national animal welfare organization dedicated exclusively to ending the killing of dogs and cats in America’s shelters. Since its founding in 1984, Best Friends has helped reduce the number of animals killed in American shelters from 17 million per year to an ...
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Facebook Best Practices for Nonprofits

With the new year fast approaching, it's time to start fresh and make some resolutions. How about starting with creating objectives and goals for your nonprofit on Facebook. In this blog post we will go over how to increase your nonprofit's reach and influence on the largest social sharing site. 
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5 Facebook Marketing Tips for Nonprofits

  Nonprofit organizations need online exposure for a multitude of reasons… one of which is to secure funding. Whether you need to make a few simple tweaks to your current page or perform a complete overhaul, these Facebook marketing techniques will help get your page seen. Social media marketing ...
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Promoting Nonprofit Events Through Social Media

  Image courtesy of Jeff Hurt Blog Your nonprofit’s next event, big or small, will likely be announced and hyped up using social media. We all know this is something that we need to do, but how effective are your current strategies? Are you and your team just throwing Tweets and posts out there ...
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Reflecting on Digital Trends in 2015 and Looking Ahead to 2016: December NTEN Happy Hour and Discussion

On December 9th, 501cTECH, NetSquared DC, and the Nonprofit Technology Network (NTEN) co-sponsored a happy hour and panel discussion on digital trends. Panelists included thought leaders in the digital engagement space: Charmaine Nokuri, Chris Tuttle, DeRay Mckesson, and Jo Miles, and Colin Delany ...
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Your Nonprofit's Facebook Posts Will Likely be Less Visible in 2014

Facebook's constantly evolving algorithms have made it difficult for organizations to reach their audiences. In 2012, data showed a steep drop in post “reach” of around 40%, while the rate of engagement with those posts stayed relatively consistent. The obvious conclusion was that Facebook altered ...
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5 Tips For Increasing Social Impact With Social Media

  Image courtesy of bfarch.tistory.com. Create "sticky" content Content marketing allows your charity or nonprofit to tell a story about what you do, how you're doing it, why people get involved, and provide tips for those looking to promote goodness--which is what The Guardian refers to as "sticky ...
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Questions from The Advanced Social Media Decision Maker's Toolkit: Integrating Social Media Channels (and Other Communications)

Here are a few of the questions we couldn't answer during our social media training course.
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20 Insightful Nonprofit Technology And Social Media Stats

  Image courtesy of StavtrupPortalen. Some of the most current and meaningful stats about nonprofits and the digital realm, from sources such as Nonprofit Tech For Good, Waggener Edstrom, TechSoup, and the Artez Interactive.
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