Infographic: 5 Things To Check Before Posting To Your Blog

"Does your nonprofit have a blog?" This is a question that's been asked since the dawn of the internet. The blog is no longer a sign of prosperity, but a necessary addition to every nonprofit's arsenal of online weapons. It can also leave your nonprofit open to criticism. If everything is not where ...
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How To Increase Content Creation Without Hiring More Writers

One of the biggest concerns digital marketers have is creating enough interesting, engaging content for their organizations. With non-profits, it can be especially difficult if you are faced with limited personnel and a tight budget. Growing your content marketing capabilities by adding in another ...
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3 Ways to Build Donor Loyalty With Your Nonprofit's Brand

Businesses often talk about “brand loyalty,” a deep appreciation of your organization that compels customers to repeatedly choose your services over competing similar options. While non-profits may not think necessarily in terms of “brands,” gaining client loyalty is definitely something you should ...
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How LGBT Organizations Use Social Media For Social Good

Social media serves is a tool for not only updating your status, or posting picture of your lunch. Nonprofits of all kinds are using it to disseminate information about their cause and help marginalized groups that need more awareness get the attention of the masses. LGBT organizations, for ...
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Why Nonprofit Content Marketers Are Turning to Podcasts

There are many types of mediums content marketers use for their non-profits, but one unlikely candidate organizations are turning to is the podcast. For those that don’t know, podcasts are digital audio files available on the internet for downloading and are usually part of a larger series. ...
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Infographic: Why Calls Are The New Clicks (Again)

Converting leads to sales is on the minds of everyone across the business world. Whether in for-profit or nonprofit work, generating revenue is essential to keeping the lights on. Obviously. Perhaps that’s too general of a statement. However, the truth is there can’t be enough emphasis placed on ...
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10 Content Marketing Stats That’ll Make Your Jaw Drop

  Image courtesy of lmsShortSales Only recently has a definition of content marketing been widely accepted. Before, content marketing was a loose collection of ideas, thoughts and conjectures about the way consumers MIGHT respond to a new marketing models. The marketing and advertising purists ...
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2015 Content Marketing Report Benchmarks

The world is rife with marketing trends, techniques, and jargon. It seems like every day there’s another hot fad that every marketing company thinks will change the game. But content marketing is a new phenomenon. Brands have been telling stories that attract and retain customers for over a hundred ...
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The 5 Steps To Purposeful Blogging

Everyone has a blog it seems. As a result, creating content that anyone cares about, let alone engage with, is becoming increasingly difficult. Put very simply, blogging for the sake of blogging is not good enough. Your nonprofit has to do what we refer to as ‘purposeful blogging.’ Posting an ...
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