The Best-Laid Plans of Nonprofit Marketers

The other day I checked my inbox and found an email from a social marketing tool I had tried out recently. I typically tune out these sorts of messages, expecting them to be yet another ask to upgrade to a paid account. However, this time I opened the email to find a short message about a new ...
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SMS Case Study: Chicago Scholars

High school students live mobile lives. They’re always on the move between home, school, after-school activities, work, friends’ houses, and hangout spots. Email is typically unreliable and phone calls are nearly impossible. For an organization that serves talented low-income students, it can be ...
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