With #GivingTuesday just around the corner, your nonprofit needs to start thinking (and acting on those thoughts!) about optimizing its donation page.
Your donation page is, in essence, the hand that is reaching out to collect the donation from a donor. It’s up to you to decide whether or not that hand is open, closed, close to the donor, or across the street.
Take a look at the inforgraphic below,that's based on research conducted by Dunham+Company to get started thinking about ways your nonprofit could benefit from an overhaul of its donation page.