If there’s one fact in life, it’s that everything changes.
That fact couldn’t be more true in the case of SEO. Only a few years ago, the most accepted practice was “link stuffing”, or the practice of putting as many links that point back to your website as possible on empty websites. The practice that once dominated the SEO community is now severely frowned upon by Google, and can land you some hefty penalties if you’re found to be an egregious offender.
2015 has proven no different for SEO. Search Engine Optimization is a rapidly evolving field that requires professionals to pay close attention to industry conventions to keep up and position their business for success.
Here are a few or the newest conventions your nonprofit should be implementing in 2015 accoriding to SEOHalt.