Is there a word more often used in the world of nonprofit technology?
Maybe "the cloud". Potentially "ROI". But "SEO" is a strong contender for most used buzz word.
The term gets thrown around a lot, but most people are unfamiliar with the word's origin. From what started as just an idea that likely started in a back office at Google, AOL, or Yahoo!, SEO has become a full fledged industry driving near billions in revenue every year.
So when someone asks you where the term ROI actually came from, show them this infographic!