We very well may be living in the golden age of marketing.
Marketers everywhere have access to more information, quantifiable data, and often times, funds than ever before. Big data is responsible for empowering a true movement in the industry.
Nonprofits are no different and need to know how to collect and "use" this data
Utilizing all this information for good can be tricky though. There are a lot of different factors to consider, along with myriad challenges.