Best of Web: November 2014

The Idealware “Best of the Web” is a monthly roundup of the top nonprofit resources from the Idealware blog, our Facebook page, and our Twitter feed to help you make the right technology decisions. Please forward it along to anyone you think might benefit from it.

We're Hiring an Executive Director (Idealware)

Maybe you've heard that our fearless leader, Laura Quinn, is transitioning into a strategic role to make room for a new Executive Director with the right match of skills to lead us into the future. Interested? Know someone who might be a good fit? Tell us.

Can You Make A Campaign Go Viral? (Frogloop)

After the cultural sensation of the #IceBucketChallenge, many nonprofits might be wondering if they can replicate the viral success of ALS Association. The simple answer? No. And they probably shouldn’t try. Frogloop suggests some goals that you should try to set instead.

Why Your Brain Wants to Help One Child In Need, But Not Millions (NPR)
Why do people choose to give to one cause, but not another that’s similar? Perhaps more frustratingly, why are some campaigns a hit, while others just flop? Shankar Vendantam reports on fascinating new research that may offer insight to this perplexing issue.

Digital Campaigning in the Age of Marmots (Mobilisation Lab) 
Your best campaign moments will usually be carefully scripted, but occasionally you might find that great opportunities seem to wander in from nowhere. In a particularly cute case study, the Mobilisation Lab from Greenpeace shows you how to make the most of those unexpected moments.

Five Ways for Nonprofits to Tell an Ethical Story (Nonprofit Quarterly) 
“In an effort to raise money and awareness for causes, nonprofit organizations often feel compelled to tell stories of desperate victims. These strategies may succeed in achieving temporary goals—pity does raise money. So does convincing someone they are a hero by giving. But there are bigger dangers inherent in these practices.” The Nonprofit Quarterly explains.

Data-Driven Decisions: Exploring Outcome Indicators (NTEN and Idealware)
When it comes to program data, identifying what you want to measure is only half the work; collecting and making sense of that data is another story. In these new worksheets from NTEN and Idealware, you’ll identify ways to collect high-quality outcomes data, explore the story that the data tells about your programs, and learn how to effectively communicate those stories to donors, funders, or other stakeholders.

Millennials and the Reshaping of Charity and Online Giving (Nonprofit Quarterly)
As millennials become more prevalent in the workforce, they also are becoming more influential in the charity and philanthropy sectors. Nonprofit Quarterly shares insights from a number of recent studies on how millennials are changing the landscape, and hints at what you can do now to protect your organization’s health for years to come.

Lost in Visualization: Creating Pictures Worth a Billion Words (Wired)
Data visualization is one of the hottest trends around, and with good reason. But with it’s prevalence comes the need for it to also be effective and impactful. Wired digs into data and data visualization to give you some key thoughts that will help you ensure that your use of them isn't for nothing.

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