7 Strong Stats About The Next Generation Of Donors

Image courtesy of Griffins. Image courtesy of Griffins.

Daniel Melbye's blog says it best, "Millennials support causes, not organisations." Here are 10 stats to help you appeal to the next generation of givers.

  1. 49% of Generation Y said they would be more likely to donate if they can see the impact of their donation.
  2. Over 50% of this generation were interested in recurring donations.
  3. 83% of this population prefer to use their smartphones over other devices.
  4. In fact, 80% of Millennials say they are more interested in sites that are mobile-friendly
  5. 69% of of the Millennial population don't like seeing repetitive social posts and organizations that frequently post asking users for donations.
  6. 70% don't like getting spammed by nonprofits.
  7. 42% have donated to a nonprofit.

Nonprofit leaders, make learning more about the younger generation a priority--track the giving habits, positive interactions, and social culture this group enjoys in your CRM system and really hone into their habits.

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