Nonprofit organizations need online exposure for a multitude of reasons… one of which is to secure funding. Whether you need to make a few simple tweaks to your current page or perform a complete overhaul, these Facebook marketing techniques will help get your page seen. Social media marketing has a lower cost and enables organizations to connect with potential volunteers, sponsors, donors, etc. on a much wider scale.
Tip 1: Build Out Your Bio
Just because you created a Facebook page for your nonprofit doesn’t mean people are going to visit to it.
Your first step is to craft your bio. Create a 150 and 300 word bio for your short and long description. Here are a few questions to ask yourself to get started:
- What is your mission statement?
- What are your skills, talents, awards?
- Who is your perfect audience and how you help your clients or users?
Don’t forget to sprinkle in keywords. These are the phrases that will help with SEO and let people know what you’re all about. Think about user needs and then position the content into your bio to meet those needs.
[May we suggest reading: Google's SEO Update]
Tip 2: Write a Memorable Tagline
A tagline makes your nonprofits purpose "sticky". It brands your nonprofit and leaves an lasting mark in the mind of your fans. So, how can you come up with a clear, memorable and actionable tagline?
- Pick one that you will want to keep around for a while.
- Make it relevant to today, tomorrow and years from now.
- Choose one that is easy to remember.
- One that will make people think of you when they hear it.
- Share the one thing you do better than anyone else in a succinct way.
Tip 3: Create a Branded Cover Photo
From your Facebook graphics to your logo, videos, and cover image – create a seamless look and feel that’s a direct representation of your organization.
The best place to start? With your cover photo.
It’s one of the first things people will see and a perfect place to brand your organization and tell your story.
Use it to promote your services, share what’s happening within your organization and talk about upcoming events.
Tip 4: Add a Call to Action to Your Page
Your next step is the Call to Action button. Here you can direct fans to a product, service, your latest webinar or even an ebook.
Begin by brainstorming what that next step is you’d like your fans to take.
Now look at the 7 call to action buttons:
- Donate Now
- Contact Us
- Download
- Volunteer
- Sign Up
- Watch Video
Once you know what they are and which one makes the most sense, it’s time to get one active on your page.
Tip 5: Spice Up Your Page With Video
Make sure your videos are short, entertaining, and captivating. Your goal with a video should be to leave the person who just watched it feeling like you helped them.
You should also allow them to gain insight into you and your nonprofit. Let people get to know you!
Wondering what type of videos you should create?
- If you’re a blogger, think about the content you’ve already written. How can you repurpose that into new media?
- Share a useful tip, offer your advice, share words of wisdom or brighten your fans day by making them laugh.
- Talk about an upcoming/recap event and what your fans would gain by attending.
- If you’re a local company, video the area, local events, holiday happenings or landmark/historical areas that connect your fans to your local organization.
However you choose to use video, make a plan to incorporate it consistently. Your fans will love getting a glimpse into your day to day activities.
Today’s nonprofits can’t afford not to leverage social media to educate, engage and motivate their audiences.
Register for our free demo webinar to learn how to:
- Increase members
- Drive donations
- Recruit volunteers
- Amplify awareness
- Activate advocates
- Engage corporate sponsors
