There are almost 700 million active Twitter users in the world today, and almost 10,000 tweets being sent out per second. That’s a lot of activity.
Nonprofits have identified the power of this social media platform, and are doing everything within their power to connect with and engage as many of these users as possible.
The social networking site is also one of the best places for nonprofits to digitally spread their name and recruit help to completing their mission. But how can my nonprofit effectively spread our name? How do we connect with people who do not know we have made a Twitter account?
One of the best, and oft-ignored ways to do so is simply by following a plethora of people. Here are 4 reasons why your nonprofit should start following more people on Twitter, today.
Each follow represents an opportunity to gain a follower
Because Twitter users receive a notification when someone follows them, regardless of who it is, you are effectively reaching across the cyber table to shake hands with that person. This is someone that may have otherwise never known about your organization. Try following people who live in the same state or city as you to start. You never know, your next volunteer or donor could be just a follow away.
2. You can not be direct messaged unless you follow that person
Direct messages are ways for Twitter users to communicate with each other outside of public tweets. By following people without them following you first, you are granting users the opportunity to direct message you inquiring about your nonprofit. Some people might feel more comfortable communicating via Twitter instead of email or a “Contact Us” page on an organization’s website. Twitter conveys a more personal feeling to the user where website and other mediums might be cold and impersonal.
3. Most users receive an email alerting them of the follow
Even if they do not always check Twitter notifications, users will often be alerted via email that they have received a new follower. Inquisitive about who this new person is, they’ll likely search you online and find your website. Even if they do not become an ardent supporter, your name has been introduced to someone who otherwise may have never known your organization existed in the first place.
4. You can follow strategically
As mentioned earlier, start out by following people who live in the same city, town, or state as you. You can also try following people who follow other nonprofits in your area, or other nonprofits that work in a similar capacity as your own. Soon you’ll tap into a network of like-minded individuals who are interested in your nonprofit’s mission, and who are interested in helping you get there.