Cloud computing is the future of doing business. However, many corporate environments, especially nonprofits, seem hesitant to jump into a new way of conducting business, and understandably so as there exist many misconceptions and uncertainty surrounding the reasonably new technology.
The one demographic that is increasingly difficult for nonprofits to reach is the nation’s youth. With shortening attention spans and so many other outlets vying for their attention, reaching the youth audience may seem like a daunting task.
If you’ve read an article about big data in the last year or two, and thought “That’s too big to effect my nonprofit...” you’re probably wrong.
Big data is the name given to the millions of digital interactions corporations and nonprofits experience every day across social media platforms, websites, and third party resources. Many people view big data as the key to unlock marketing potential and grant thorough insight into the minds and habit of constituents.
Social media is well documented as a necessary marketing platform for all nonprofits. They allow you instantly connect with millions of users who represent every demographic under the sun.
Everyone knows promoting your nonprofit’s events, services, and fundraisers on social media is a good idea, but many do not know why, or more importantly, how, to do it. There is a lot of information out there about length of Tweets, amount of hashtags, which hashtags, when to post to the various feeds.
Social media is a comparatively very young frontier in the nonprofit sector which features surprises around every twist and turn. Because of this, it is important to keep up with the latest trends to make sure your nonprofit does not fall tragically behind.
Every day enormous strides are made in the industry that have the potential to change the way millions of individuals interact online. These sweeping changes are not something you or your nonprofit can afford to miss.
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Here are 5 changes that social media experienced in 2013 that your nonprofit may have missed according to Resource Media.
We all want our nonprofit’s website to rank #1 on Google.
But, how do I make sure it get there? And once it’s there, how do I ensure it stays there? Your website is your most powerful, and most customizable online asset. Taking the time to make sure it is optimized to resonate with search engines is worth the time and resources.
A lot of information is popping up about CRM, or Client Relationship Management systems. Much of this information can seem overwhelming or too technical, and leaves out a lot of real world applications of the technology.
Bottom line is, a CRM can drastically enhance productivity, give you a broader view of your constituents, and allow for a higher level of communication throughout your nonprofit. The days of huge software buys nmight for the most part be over as many organizations, both for and non-profit move to web based applications for the majority of their software need, according to recent research from Software Advice, 56% of nonprofit organizations plan to increase spending on software in 2015.
At the dawn of the internet, websites were a sign of prosperity for a nonprofit organization. It showed your nonprofit was ahead of the curve, a forward thinker, and was ready for anything. Today, they are a necessary element to any successful organization.
In recent years, analytics have added an all new dimension to the website. Simply having a website is not enough. You have to ensure that more visitors are arriving to your site this month than last. The website must be intuitive to use, be feature rich, and attractive to the viewer. The truth is, websites grow stale very quickly, and it is important to ensure you are offering a web visitor something in return for their page view time. Unless you’re rewriting your home page copy, tagline, and call-to-action on a daily basis your website needs a blog. And fast.
Here are 4 reasons your nonprofit needs a focused content marketing blog sooner rather than later.