As if contributing to a cause that’s bigger than yourself wasn’t reason enough to give your time, volunteering your time to a charitable cause has some hidden benefits, too.
If it is so intuitively obvious that volunteering is beneficial to someone, why is volunteering at a 10 year low? And with 85 percent of nonprofit organization relying heavily on the contributions made by volunteers, the problem is coming to a head.
With those staggering, and frankly disheartening, statistics in mind, it’s clear nonprofits need to put a greater emphasis on retaining the volunteers they already have.
Huh? Responsive?! You mean my website needs to be able to talk to web visitors all by itself?
Not exactly. What it does mean, however, is that your website needs to be able to talk to devices.
A responsive website is one that, depending on the type of device a web visitor is accessing your site from, whether that be a smart phone, tablet, or laptop / desktop computer, the website functions and displays correctly.
And functioning correctly can mean a variety of things. Displaying webpages properly, reading easily, all the links working properly, have image display fully, making it easy on potential donors to access and give via mobile devices, among myriad other variables.
Why is this important? The Internet is changing constantly, and users are beginning to gravitate heavily towards mobile. The problem is, websites are not responding to these new devices with smaller display sizes and is frustrating this new generation of Internet users.
Here are a few more reasons why your nonprofit’s website needs to be responsive yesterday.
Mobile Internet use is booming
With mobile web use adopting growing 8x faster than Internet use itself did between the 1990s through the early 2000s, making sure your nonprofit’s website is mobile ready is imperative.
Here are a few more stats that might blow your mind courtesy of Pew Internet
• 91% of American adults own a cell phone • 55% of American adults own a smartphone (compared to 35% in 2011) • 67% of cell phone owners find themselves checking their phone for messages, notifications, or calls—even when they don’t notice their phone ringing or vibrating. • 44% of cell phone owners have slept with their phone next to their bed because they wanted to make sure they didn’t miss any calls, text messages, or notifications during the night
Donors, donors, donors
With donations via the Internet increasing substantially in 2013, and expected to continue that upward trajectory in 2014, so too increase the amount of donations that are flowing to nonprofits via mobile. However, if a website requires a potential donors to make more than 3 clicks before getting to the donation page, chances are good you can kiss that donation goodbye.
Internet users, and mobile users specifically, want instant gratification. They don’t want to work to give. A mobile optimized site with an easy to find “Donate Now!” button is key to converting the most possible donors.
Did you get my email?
More emails are opened via mobile devices today than on traditional computing platforms like desktops and laptops. If that call-to-action message in your latest email blast directed potential donors back to your non-responsive website, chances are good the majority of those individuals were on a mobile device.
Over 50% of Facebook’s referrals come from mobile devices. While over 80% of Twitter’s is via mobile devices. Chances are good your nonprofit is spending at least a portion of its marketing budget on a social media strategy. If your website’s not responsive, you’re probably not making the most of those referrals you’re trying desperately to attain through social channels.
The #1 Thanksgiving "Subject Line" and "Facebook Post" To Drive Donations This Giving Season
November and December are the most vital fundraising months of the year for nonprofits. Leading up to Thanksgiving, charities nationwide will embark on the most important marketing sprint of the year. Here are some tips and benchmarks to make your giving season's social media and digital marketing efforts most effective.
With the Giving Season approaching, some nonprofits are just starting planning, others are still waiting, and just a few have already developed a strategy. According to Google, planning ahead is the best strategy in addition to the following digital strategy tips:
Donors start giving earlier than you might think.
In late August, Google released their search data on nonprofits, indicating that donation-related searches jump from 2% in August to 21% in September! Nonprofits choosing to wait until the giving season arrives are missing out on the opportunity to boost awareness and appeal to donors who are looking to donate as early as September or October.
Donors start out with a search for nonprofit information
Before deciding to donate to a particular cause, donors perform a search for information using search engines, social media, video websites, and are even persuaded by online ads! In fact 76% of donors started searching for nonprofit information after seeing an online ad. It's more important than ever to keep your digital channels up to date and as lively as possible.
Video is one of the most powerful digital tools.
More than 75% of donors indicated that nonprofit video are more compelling when deciding whether or not to donate, with YouTube being the most popular video viewing website. Bringing your nonprofit's story and projects to life with video is more powerful than text or a photograph alone. The most compelling videos are 30 seconds or less.
Donors are mobile and want accessibility.
87% of supporters who researched a nonprofit via their mobile device found a nonprofit's website to be the most helpful in their decision, and 1 in 4 discovered a new nonprofit they were previously unaware of through mobile browsing and research. If those stats are not compelling enough, did you know that 25% of donors make a contribution with their mobile device? So if your website is not mobile-friendly, you should make it a priority.
Donors want to believe in your mission as much as you do.
Make it easy for them. Provide a compelling story, images, video, and progress reports with actual data on how donations are being used for specific projects. Get your staff involved in your nonprofit's digital content, by sharing their stories, experiences, and media snippets from in the action (abroad, at a shelter, at an event, etc.). The more transparent your organization is, the easier it is for a potential supporter to connect with your cause on a personal level.