Charitable giving has been around since 2500BCE when the ancient Hebrews instituted a tax intended to help the poor. Now, thousands of years later, people across the globe give their hard earned money to nonprofit organizations who are committed to solving some of the world's toughest issues. Americans alone, in 2014, gave an estimated $335 billion dollars to nonprofit organizations. Without their continued support, necessities like food, water, and basic medical care would be almost inaccessible to millions, if not billions, of people across the world.
Check out the infographic to get a brief history of charitable giving.
With online donations to nonprofit organizations on the rise, the onus is on the nonprofit to make the donation process as simple as possible. The point is to make donating through your nonprofit secure website simple, easy, and fast.
The best way to do this is by optimizing your website, and more specifically, your online donation form.
If your nonprofit has not taken a look at its online donation form within the last year, it might be time to fire up a web browser and try using it yourself. Does it feel slow? Did you not know where the donate button was immediately? how long did it take you?
If you're unhappy with your donation page's performance, check out the infographic below to help your nonprofit kick the dust off its stale donation page and get up to date!
You know you should be tweeting, posting, sharing, and engaging. But are you entirely sure who’s on the other end of all your nonprofit’s social media marketing efforts?
The truth is, most nonprofits run wildly into the light, hoping their ideal donor, volunteer, or otherwise constituent is on the other side eagerly awaiting their arrival. However, a much more effective and methodic approach to social media marketing is defining before hand exactly who you’re looking to target, and how.
According to ongoing research being conducted by Pew Research Center, 74% of adults who are online are actively using social media networks. By those statistics, your target audience is almost certainly out there. But how do you find them?
Here are 4 ways you can start going about identifying, targeting, and engaging with your target audience on social media networks.
Social media is well documented as a necessary marketing platform for all nonprofits. They allow you instantly connect with millions of users who represent every demographic under the sun.
Everyone knows promoting your nonprofit’s events, services, and fundraisers on social media is a good idea, but many do not know why, or more importantly, how, to do it. There is a lot of information out there about length of Tweets, amount of hashtags, which hashtags, when to post to the various feeds.
There are more tools available to nonprofits today that can be used for measuring their donor data than ever before. Whether it be a CRM, GoogleAnalytics, or a social media analytic tool like SproutSocial, measuring and understanding data is an essential part of contemporary business.
The truth is, without the help of data, effectively planning a fundraising strategy or maintaining high donor retention numbers makes a hard job near impossible. Without any information to backup your results, or help you get started planning, you’re really just shooting in the dark.
But, they don’t call it “Big Data” for nothing. There’s a lot of data out there that can be measured and tracked. So it’s no surprise that some nonprofits struggle with effectively gathering, measuring, and utilizing their donor data.
Here are a few reasons why nonprofit struggle with their donor data, why it’s important to know your donor data, and what you can do to prevent it.
It's been drilled into your head by now that the movement to mobile is real, is happening, and there's nothing you can do to stop it. Responsive web and email design is changing the way people interat and consume information on the Internet.
One of the biggest complaints employees of nonprofit (and for-profits, for that matter) organizations have is the lack of transparency between management and the employees. They often feel out of the loop, closed off from what’s happening “behind closed doors” in the conference room, or the corner office.
One of the best ways to combat this is by spending time with your employees. Whether it be during the work day, or at events outside of normal work hours. It is important that your nonprofit's leadership core is involved not only when their management skills are needed, but for when their people skills are needed, too.