Did you know: 73 percent of first time donors do not give again?
There are many reasons contributors leave; sometimes they don’t feel appreciated, or don’t feel like part of the organization. While gaining new donors is always important, keeping them is even more so. If you can maintain just 10 percent higher than your current retention rate, your donations could go up 50 percent. By getting just a few dozen more donors to return, you can see an extreme boost in your budget.
You know you should be tweeting, posting, sharing, and engaging. But are you entirely sure who’s on the other end of all your nonprofit’s social media marketing efforts?
The truth is, most nonprofits run wildly into the light, hoping their ideal donor, volunteer, or otherwise constituent is on the other side eagerly awaiting their arrival. However, a much more effective and methodic approach to social media marketing is defining before hand exactly who you’re looking to target, and how.
According to ongoing research being conducted by Pew Research Center, 74% of adults who are online are actively using social media networks. By those statistics, your target audience is almost certainly out there. But how do you find them?
Here are 4 ways you can start going about identifying, targeting, and engaging with your target audience on social media networks.
You've heard the buzz phrases "responsive design," "mobile friendly," "mobile optimized," and so on, when professionals are referring to websites. However, did you realize that your marketing emails can also be optimized for tablets, smartphones, and other mobile devices?
Having the edge in technology is no longer a luxury, it’s essential for nonprofits to keep up in the fast paced world we live in today.
The cloud’s idea whether your nonprofit is struggling to improve efficiency, reduce costs, or simply have a more reliable computer system to complete your mission using. Why? There’s been significant enhancements made to the technology in recent years, and adoption of the cloud has opened the doors for many organizations to benefit.
The cloud has evolved dramatically from when it was first conceived in the 1950’s, when it was originally referred to as an “intergalactic computer network”, and corporations started prioritizing the efficiency of their large-scale mainframe computers, which allowed multiple users physical access to a computer from multiple terminals.
A tidal wave of concerns have been raised since then, and those concerns have been subsequently met with innovation of the technology, especially around the idea of security and scalability.