Did you know: 73 percent of first time donors do not give again?
There are many reasons contributors leave; sometimes they don’t feel appreciated, or don’t feel like part of the organization. While gaining new donors is always important, keeping them is even more so. If you can maintain just 10 percent higher than your current retention rate, your donations could go up 50 percent. By getting just a few dozen more donors to return, you can see an extreme boost in your budget.
Charitable giving has been around since 2500BCE when the ancient Hebrews instituted a tax intended to help the poor. Now, thousands of years later, people across the globe give their hard earned money to nonprofit organizations who are committed to solving some of the world's toughest issues. Americans alone, in 2014, gave an estimated $335 billion dollars to nonprofit organizations. Without their continued support, necessities like food, water, and basic medical care would be almost inaccessible to millions, if not billions, of people across the world.
Check out the infographic to get a brief history of charitable giving.
With online donations to nonprofit organizations on the rise, the onus is on the nonprofit to make the donation process as simple as possible. The point is to make donating through your nonprofit secure website simple, easy, and fast.
The best way to do this is by optimizing your website, and more specifically, your online donation form.
If your nonprofit has not taken a look at its online donation form within the last year, it might be time to fire up a web browser and try using it yourself. Does it feel slow? Did you not know where the donate button was immediately? how long did it take you?
If you're unhappy with your donation page's performance, check out the infographic below to help your nonprofit kick the dust off its stale donation page and get up to date!
There are more tools available to nonprofits today that can be used for measuring their donor data than ever before. Whether it be a CRM, GoogleAnalytics, or a social media analytic tool like SproutSocial, measuring and understanding data is an essential part of contemporary business.
The truth is, without the help of data, effectively planning a fundraising strategy or maintaining high donor retention numbers makes a hard job near impossible. Without any information to backup your results, or help you get started planning, you’re really just shooting in the dark.
But, they don’t call it “Big Data” for nothing. There’s a lot of data out there that can be measured and tracked. So it’s no surprise that some nonprofits struggle with effectively gathering, measuring, and utilizing their donor data.
Here are a few reasons why nonprofit struggle with their donor data, why it’s important to know your donor data, and what you can do to prevent it.
A lot of information is popping up about CRM, or Client Relationship Management systems. Much of this information can seem overwhelming or too technical, and leaves out a lot of real world applications of the technology.
Bottom line is, a CRM can drastically enhance productivity, give you a broader view of your constituents, and allow for a higher level of communication throughout your nonprofit. The days of huge software buys nmight for the most part be over as many organizations, both for and non-profit move to web based applications for the majority of their software need, according to recent research from Software Advice, 56% of nonprofit organizations plan to increase spending on software in 2015.
Most nonprofit organizations are small. In fact, with over 7.4% of the world's workforce employed in the nonprofit sector, a vast majority of those individuals are working as individuals, or in organizations less than 50 people.
Because of their relative size, and in ability to spend money on anything but the necessities, making a purchasing decision on software is a big one. Questions like ‘How is this really going to help my nonprofit’ and ‘what will this software really change?’ are often asked.
But for most nonprofits, these questions are surface level, and don’t address what your nonprofit should truly be concerned with when selecting your CRM.
Here’s what Tech Impact believes your small nonprofit should consider when selecting the CRM that fits your needs perfectly.
With the Giving Season approaching, some nonprofits are just starting planning, others are still waiting, and just a few have already developed a strategy. According to Google, planning ahead is the best strategy in addition to the following digital strategy tips:
Donors start giving earlier than you might think.
In late August, Google released their search data on nonprofits, indicating that donation-related searches jump from 2% in August to 21% in September! Nonprofits choosing to wait until the giving season arrives are missing out on the opportunity to boost awareness and appeal to donors who are looking to donate as early as September or October.
Donors start out with a search for nonprofit information
Before deciding to donate to a particular cause, donors perform a search for information using search engines, social media, video websites, and are even persuaded by online ads! In fact 76% of donors started searching for nonprofit information after seeing an online ad. It's more important than ever to keep your digital channels up to date and as lively as possible.
Video is one of the most powerful digital tools.
More than 75% of donors indicated that nonprofit video are more compelling when deciding whether or not to donate, with YouTube being the most popular video viewing website. Bringing your nonprofit's story and projects to life with video is more powerful than text or a photograph alone. The most compelling videos are 30 seconds or less.
Donors are mobile and want accessibility.
87% of supporters who researched a nonprofit via their mobile device found a nonprofit's website to be the most helpful in their decision, and 1 in 4 discovered a new nonprofit they were previously unaware of through mobile browsing and research. If those stats are not compelling enough, did you know that 25% of donors make a contribution with their mobile device? So if your website is not mobile-friendly, you should make it a priority.
Donors want to believe in your mission as much as you do.
Make it easy for them. Provide a compelling story, images, video, and progress reports with actual data on how donations are being used for specific projects. Get your staff involved in your nonprofit's digital content, by sharing their stories, experiences, and media snippets from in the action (abroad, at a shelter, at an event, etc.). The more transparent your organization is, the easier it is for a potential supporter to connect with your cause on a personal level.