Bill Gates famously
wrote in 1996 that content will be king on the Internet one day.
Despite his prophecy, Microsoft today still does not have a juggernaut content department, and is still focused on creating software. Whether his vision for what Internet content would be in 1996 was, we may never know. What we do know, is that marketers around the world, in the for profit and nonprofit world alike, are turning to storytelling, content marketing, and social media to engage and connect with target audiences.
You know you should be tweeting, posting, sharing, and engaging. But are you entirely sure who’s on the other end of all your nonprofit’s social media marketing efforts?
The truth is, most nonprofits run wildly into the light, hoping their ideal donor, volunteer, or otherwise constituent is on the other side eagerly awaiting their arrival. However, a much more effective and methodic approach to social media marketing is defining before hand exactly who you’re looking to target, and how.
According to ongoing research being conducted by Pew Research Center, 74% of adults who are online are actively using social media networks. By those statistics, your target audience is almost certainly out there. But how do you find them?
Here are 4 ways you can start going about identifying, targeting, and engaging with your target audience on social media networks.
Social media is well documented as a necessary marketing platform for all nonprofits. They allow you instantly connect with millions of users who represent every demographic under the sun.
Everyone knows promoting your nonprofit’s events, services, and fundraisers on social media is a good idea, but many do not know why, or more importantly, how, to do it. There is a lot of information out there about length of Tweets, amount of hashtags, which hashtags, when to post to the various feeds.
Cloud technology, since its inception, has done nothing but grow and become more reliable. Put very plainly, the cloud is an internet based computing system that uses the internet to service your organizations computing needs on the fly.
The cloud continues to impact nonprofits in unimaginable ways. Whether enabling employees to collaborate across the world, or streamlining an organizations file management system, the cloud has forever impacted the way we work.
Here are 5 ways the cloud can not only help your nonprofit, but feel like it is working for your nonprofit.
How has the cloud helped your nonprofit? Let us know in the comment section below.
Sure, you’ve been just able to support your in-house IT department. But it can be expensive, aggravating, frustrating. Sometimes, it can even seem impossible to maintain your nonprofit’s IT infrastructure while keeping up with the latest tech trends and ever-evolving tech needs of their nonprofit.
At the dawn of the internet, websites were a sign of prosperity for a nonprofit organization. It showed your nonprofit was ahead of the curve, a forward thinker, and was ready for anything. Today, they are a necessary element to any successful organization.
In recent years, analytics have added an all new dimension to the website. Simply having a website is not enough. You have to ensure that more visitors are arriving to your site this month than last. The website must be intuitive to use, be feature rich, and attractive to the viewer. The truth is, websites grow stale very quickly, and it is important to ensure you are offering a web visitor something in return for their page view time. Unless you’re rewriting your home page copy, tagline, and call-to-action on a daily basis your website needs a blog. And fast.
Here are 4 reasons your nonprofit needs a focused content marketing blog sooner rather than later.