Your website is the face of your organization, but is it doing enough to engage visitors and transform them into something more?
According to a recent post from GuideStar the concept of conversion, often used in the world of sales and marketing, can be applied to nonprofits as well. Every time someone visits your website or notices you on social media, your organization has the chance to grab their attention and win them over to your cause.
Every visitor is a potential donor or volunteer, so it’s important that your organization’s website is designed in a way that grabs people’s attention and entices them to get involved. By using things like well-designed landing pages, your website can be a valuable tool for building your network of supporters.
Check out GuideStar’s post to learn about how to get more out of your organization’s website.