Tweets, posts, likes, shares, conversions, landing pages, retweets, favorites. It’s enough to make anyone’s head spin.
With so much to keep track of, a lot of nonprofits struggle to optimize their social media accounts and their websites. So few nonprofits have written content strategies, a defined target audience, and are not reporting on enough analytics to really drive improvements in all these categories.
Use this inforgraphic as a checklist to ensure your nonprofit is making the most of its online presence.
Ensure your nonprofit has the following:
- A written content strategy.
- A defined target audience.
- Well thought out goals.