Infographic: 2014 Nonprofit Email Benchmark Report

Everyone knows you have to use email to advocate for your nonprofit's mission.


But how effective is it? What are the important statistics? How is my nonprofit doing compared to the average?


All of these questions are answered and more in the 2014 M+R Benchmarks Study.


Some key statistics include:

  • $324,890,672.61 has been raised through email fundraising.
  • Emails boast a 12% open rate
  • There's been a 14% increase in the number of online gifts
  • Additionally, there's been a 14% increase in online revenue


    Image courtesy of M+R Benchmarks Image courtesy of M+R Benchmarks

Topics: npTech, email marketing, Mobile, Industry News, Tech, infographic, content marketing, technology, nonprofit technology, nonprofit

Have technology questions or want to learn more about how Tech Impact can help your nonprofit? Give us a call 1-888-798-1350 or browse our Technology Services For Nonprofits.


Tech Impact provides hands-on technology support to nonprofits. Learn More