It’s been well discussed that email is a great way to keep in touch with and engage your nonprofit’s supporters. It’s also been well discussed that these days, organizations should focus their web design to make sure their sites function well on mobile devices.
But as recently discussed in a post from TechSoup, it is also extremely important for your organization to send mobile-friendly emails. As discussed in the article, the number of mobile email opens is set to surpass desktop numbers this year, but click-through rates on mobile devices still lag behind their traditional counterparts.
With that in mind, it is critical that nonprofits start focusing the design of emails with mobile devices in mind. Tech Soup’s post provides ten great strategies that nonprofits can use to improve their supporters’ mobile email experience.