Comparison Of The Top 6 Email Marketing Services For Nonprofits


Image courtesy of Business Marketing Blog. Image courtesy of Business Marketing Blog.

Sarah Boisvert, a guest writer on Socialbrite, compares the top email marketing services, including MailChimp, Constant Contact, Aweber, SendGrid, HubSpot, and Vertical Response. Here is a brief overview of her findings:

  • MailChimp

    • Inexpensive.
    • Easy email-targeting.
    • Mobile app.
    • Analytics & integration with Raiser's Edge (CRM tool), among others.
    • Free version, but limited. Paid services are low-cost and offer more features.
    • Ability to test emails to see if they will be delivered to users' Spam folder.
    • Provides a guide for nonprofits.
  • Constant Contact

    • Target publicity campaigns by type.
    • Include discount codes for events and enable restrictions, such as "one code per customer."
    • Services range from expensive to inexpensive.
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  • Aweber

    • This service's strength is gaining newsletter subscribers and paying consumers.
    • Moderately expensive.
    • Strong customer support team.
    • Special pricing for nonprofits; 3 months free and 25% discount every month after 3 months.
  • SendGrid

    • Used by clients such as Pinterest, Foursquare, and Spotify.
    • Greater message customization (i.e., product suggestions, event suggestion, service recommendations, and other types depending on the selection your nonprofit is marketing).
    • Pricey for more advanced features, but low-cost for basic.
  • HubSpot

  • Vertical Response

    • Easy to use.
    • Straight-forward analytics.
    • Over 700 customizable templates.
    • Email subscription forms.
    • Nonprofits get 10,000 emails per month for free.
    • Offers pay-as-you-go pricing, which can cost from $0.02 for 1 email contact, to $3,750 for 500K contacts. Or monthly plans.
Nonprofit inbound marketing assessment

Topics: email marketing, General, Tech, tools

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