Tracking and analyzing data has becoming vital in showing the impact of your donor's generosity. Tracking donor information in a spreadsheat is has become ineffective. With multiple users inputting data into an Excel file there is a larger risk for input errors, which could cost your nonprofit.
Nonprofits are expecting and demanding increased functionality from their software for specific uses:
- Online fundraising
- Mass emailing
- Event management
- Advocacy work
- Program management
A CRM gives nonprofits not only the ability to streamline these processes but also track, analyze and report the success of their campaigns.
Salesforce.org provides nonprofit organizations with 10 free licenses to its CRM (Constituent Relationship Management) cloud-base software.
They'll even provide nonprofits with a "Nonprofit Starter Pack" which is a CRM template built specifically for nonprofits to use.
You've probably heard it before - nothing great comes free:
- So, what's the catch with Salesforce for nonprofits?
- How much does it really cost to just get started?
- When is it necessary to customize?
- How hard is it for staff to use?
- What are the real benefits for implementing the CRM?