Twitter was founded in 2006, and since then, it has only revolutionized the way modern society communicates. Not bad for 8 years.
Nonprofits rely on Twitter to communicate directly with their constituents, donors, and volunteers. But sometimes, nonprofits use Twitter to convey an important message or ask for the support of their communities. This is where retweets come in.
The more retweets a tweet gets invariably means more eyes will see it. For a nonprofit this means more people supporting their cause. Using data from a 2013 study conducted by Dan Zarella, we explore the 4 factors that will help your tweets get retweeted more, and more often.
There is a sweet spot to aim for when you’re crafting a tweet. According to Zarella, tweets that fall between 100 - 115 characters have a 34% higher chance of being retweets than tweets that do not fall in this range.
To hashtag or not to hashtag
According to the study tweets that contain hashtags are 55% more likely to be retweeted than tweets not containing a hashtag. This is not a scaling statistic, however, and the more hashtags you cram in to you tweets does not increase the amount it is hashtags.
Be tactical and crafty with your hashtags and make sure that your hashtags are reaching exactly who your tweet was intended for.
TwitPics make a difference
TwitPics, or what pictures posted to Twitter through Twitter’s pic.twitter.com are called, were approximately 2 times more likely to be retweeted than tweets containing images from third party programs like Instagram or Facebook.
Ask and you shall receive
The most interesting statistic of all is that when you ask for people to retweet, often times they will. The phrases “Please help, Please Retweet, and Plrease RT” all saw the most retweets of all. Tweets containing this phrase saw between 80% - 160% increased retweet interaction than tweets that did not contain any of these phrases.
If you’re interested in reading more you can check out the original article by Dan Zarella on his website.