What Nonprofits can Learn from Kickstarter


Nonprofits rely on the generosity of their donors. The online fundraising platform Kickstarter, since 2009, 12 million people have donated, $2.8 billion has been pledged, and 118,464 projects have been successfully funded. Below are takeaways nonprofits can gain by looking at successful Kickstarter campaigns.

Original article from Cause View

Fundraising is tricky – and nonprofits know that they can always improve. One place that offers actionable lessons is Kickstarter.

Tangible rewards make a difference

Nonprofits can learn from projects that benefited from offering minor incentives for smaller gifts. Bracelets, graphic thank you cards, branded t-shirts, magnets and car stickers are examples of inexpensive rewards that can have a real impact.

This Kickstarter serves as a nice reminder that a tangible rewards can add needed motivation.

Campaign consistently and aggressively

A commonality of successful Kickstarter campaigns is the heavy social media and email promotion. Most of the projects also prepare short, sharable that can easily spread on Facebook and Twitter.

This is an important reminder about the power of social media and mass communications. While nonprofits are sometimes cautious of overdoing it, there is clear evidence that frequent and active outreach is effective.

Doing so ensures that any interested party is kept in the loop and creates numerous opportunities for them to act.

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Time constraints are a strong motivator

Each Kickstarter campaign has an end-date listed front-and-center when someone comes to its page.

This helps create a sense of urgency among potential contributors. If they don’t support the project now, not only may it not get off the ground, but they may miss out on a reward.

Nonprofits can use the same tactic to help support their fundraising campaigns. A time limit or time-sensitive incentive can help create similar excitement, buzz and urgency.


Featured Image Courtesty of iStockPhoto/photosbyhope
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