Messaging as a Channel for Nonprofit Audience Acquisition and Engagement

In a recent eNews, I wrote that nonprofit leaders to be paying attention to messaging as an important technology trend. Since then, I had a chance to ask some questions of Michael Sabat, an expert on messaging for nonprofits. He explained what messaging is, why it matters, and what steps a ...
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Ask the Expert: Avoiding Missteps in a Web Redesign Project

The road to web redesign is riddled with potholes. But there are straightforward ways to avoid a misstep. Brooke Thomson spoke about this at a recent workshop hosted by the Minnesota Council of Nonprofits and the International Association of Business Communicators Minnesota Chapter. Brooke, Scott ...
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Ask the Expert: Things to Consider Before Issuing Your Web Redesign RFP

Recently I spoke at a Nonprofit Communicators Workshop hosted by the Minnesota Council of Nonprofits and the International Association of Business Communicators Minnesota Chapter. The topic was what to expect from a web redesign. Scott Anderson, one of the co-presenters, shared five things to know ...
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Can You Really See Your Website?

Kids have a way of noticing things the rest of us have stopped seeing. Why is there a wreath on that door? What is that black camera thing hanging from the ceiling? Why does that lady have blue hair? They so often leave you gazing in the direction of that little pointer finger and stalling for an ...
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Best of the Web: June 2017

Help Is on the Way I’m a little blown away by how many really useful resources have popped up on social media this month. If your nonprofit uses the summer to dig in and solve a handful of persistent problems, you have a lot of free help this year.
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DIY Website on a Shoestring

Building a website requires a range of knowledge and skills. You need an eye for design to make your website look professional and respectable, as well as the technical chops to turn that artistic vision into a usable theme. You need the experience or the sense of adventure to install the software ...
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What’s the Deal with Net Neutrality?

Net neutrality is in the news again. If you’re not sure what it is, here’s a brief explanation and some links where you can learn more.
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Best of the Web: May 2017

Summer Fun It’s unofficially officially summer. That means afternoons at the beach, a cold drink in your hand, days filled with sun and fun, and not a care in the world. Unless you work at a nonprofit.
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Tip of the Day: Websites on Open Source Platforms

Editor's note: All this month we're publishing tech tips for nonprofits. Keep a look out for a new tip each day and let us know what you think in the comments. -Dan 
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When We Go with Accessible Content, Everybody Wins

Editor's note: A few weeks back, as we wrote about the thinking that went into our new website, we made an embarrassing admission—we hadn't put enough emphasis on accessibility. Kathleen Pequeño of Fission Strategy came to us and encouraged us to rethink our approach and we realized that not only ...
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