We all know social media is the preferred means of connecting among millennials. Social media also provides nonprofits with an invaluable communication tool that lets you connect with potential donors, volunteers, and constituents around the world. Below are 4 statistics on how millennials use the online social networking service straight from Twitter themselves.
Bill Gates famously
wrote in 1996 that content will be king on the Internet one day.
Despite his prophecy, Microsoft today still does not have a juggernaut content department, and is still focused on creating software. Whether his vision for what Internet content would be in 1996 was, we may never know. What we do know, is that marketers around the world, in the for profit and nonprofit world alike, are turning to storytelling, content marketing, and social media to engage and connect with target audiences.
Did you know: 73 percent of first time donors do not give again?
There are many reasons contributors leave; sometimes they don’t feel appreciated, or don’t feel like part of the organization. While gaining new donors is always important, keeping them is even more so. If you can maintain just 10 percent higher than your current retention rate, your donations could go up 50 percent. By getting just a few dozen more donors to return, you can see an extreme boost in your budget.
Driving web traffic to your nonprofit’s website is likely at the top of your to-do list. You’ve invested in it, consistently update the content, post to your blog, and market events through your website. So, of course you want people to see all that great content.
Facebook is the flagship social media platform for most nonprofits. For good reason, too. The inherent community nature, pervasiveness of the platform, and the fact Facebook is constantly adding tools for nonprofits to better utilize the social network has made it the perfect choice for most nonprofits.
The one demographic that is increasingly difficult for nonprofits to reach is the nation’s youth. With shortening attention spans and so many other outlets vying for their attention, reaching the youth audience may seem like a daunting task.
One of the most attractive things about social media marketing is how measurable it.
Want to know how many clicks your Twitter feed gets on Mondays vs Wednesdays? No problem. How about the number of followers you’ve added over the last 6 months? If you’re keeping even a casual eye on the number of followers you have, that’s child’s play.
The problem a lot of nonprofits are running into is that they have too much data, and do not know what to do with it.
Social media is well documented as a necessary marketing platform for all nonprofits. They allow you instantly connect with millions of users who represent every demographic under the sun.
Everyone knows promoting your nonprofit’s events, services, and fundraisers on social media is a good idea, but many do not know why, or more importantly, how, to do it. There is a lot of information out there about length of Tweets, amount of hashtags, which hashtags, when to post to the various feeds.
Your nonprofit’s next event, big or small, will likely be announced and hyped up using social media. We all know this is something that we need to do, but how effective are your current strategies? Are you and your team just throwing Tweets and posts out there hoping something will stick?