How to Wow with Your Website While on a Budget

One of the most outward facing parts of your organization is your website. Whether you put $1 or $1 million into it, it's important to make sure that you're taking into account it's important in bringing value to your organization. Think, often times, it can be a major medium for your constituents ...
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How to Adapt To Declining Nonprofit Web Traffic

  One of the many findings of the recent Blackbaud Benchmark Study was the decline in website traffic for nonprofits, which fell 14 percent from 2011 to 2012. According to a recent post from npEngage, there are several factors that could explain the decline in traffic. Click-through rates for ...
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Avoid “Dropping The Ball” With Your Nonprofit’s Website

  Every (at least almost every) nonprofit has a website, but not every nonprofit has a good website. These days, having a website with poor design can do much more than annoy viewers – it can keep them from coming back. According to a recent post on Karen Zapp’s Nonprofit Blog, there are seven main ...
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Optimize Your Organization’s Website To Encourage Donations

  Most businesses spend a lot of time thinking about ways to use a company website to encourage sales. They focus on links, search engine optimization, advertising, social media, et cetera. A recent post from the WebSEO Analytics Blog discussed ways that businesses can optimize their website’s ...
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