SMS Case Study: Chicago Scholars

High school students live mobile lives. They’re always on the move between home, school, after-school activities, work, friends’ houses, and hangout spots. Email is typically unreliable and phone calls are nearly impossible. For an organization that serves talented low-income students, it can be ...
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The Challenges of Bringing Your Own Devices to Work

Does your organization allow employees to use their personal electronic devices for work? As a virtual organization with all staff working from home, Idealware not only allows BYOD (Bring Your Own Device), but in many cases requires it. Employees provide their own computers and a way to make and ...
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How to Generate More Nonprofit Website Traffic

  We all strive to build and maintain beautiful websites. Additionally, we know landing pages need to be crisp, clean, load fast, and look trustworthy to avoid a high bounce rate and that call-to-action messages must be placed prominently. Also, navigation bars have to be intuitive and make finding ...
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Clouds, Data, And Your Nonprofit

  Image courtesy of pixavi Computers and technology have enabled humans to work faster than ever before. Their ability to centralize and organize information, files, and data imperative to your nonprofit is essential to the success of your mission.
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4 Ways To Optimize Your Nonprofit's Donation Page

  Image courtesy of Generation X Financial   Most, if not all, nonprofit organizations have donation pages. They are the crux of your nonprofit’s fundraising campaigns, the end of the journey for potential donors. You have strategically advertised, campaigned, researched markets, and have finally ...
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Dramatically Oversimplified Website Graphic Design Trends (And Why Nonprofits Should Care)

In the beginning, nonprofits were excited to have a web page. And it was really was just one page, or a couple.
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3 Reasons Why Your Nonprofit Should Use Vine And Instagram

  Image courtesy of Ciniva Web Agency The one demographic that is increasingly difficult for nonprofits to reach is the nation’s youth. With shortening attention spans and so many other outlets vying for their attention, reaching the youth audience may seem like a daunting task.
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The Key Analytics Your Nonprofit Needs To Track

One of the most attractive things about social media marketing is how measurable it. Want to know how many clicks your Twitter feed gets on Mondays vs Wednesdays? No problem. How about the number of followers you’ve added over the last 6 months? If you’re keeping even a casual eye on the number of ...
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Where To Find Your Nonprofit’s Social Media Audience

You know you should be tweeting, posting, sharing, and engaging. But are you entirely sure who’s on the other end of all your nonprofit’s social media marketing efforts? The truth is, most nonprofits run wildly into the light, hoping their ideal donor, volunteer, or otherwise constituent is on the ...
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