With online donations to nonprofit organizations on the rise, the onus is on the nonprofit to make the donation process as simple as possible. The point is to make donating through your nonprofit secure website simple, easy, and fast.
The best way to do this is by optimizing your website, and more specifically, your online donation form.
If your nonprofit has not taken a look at its online donation form within the last year, it might be time to fire up a web browser and try using it yourself. Does it feel slow? Did you not know where the donate button was immediately? how long did it take you?
If you're unhappy with your donation page's performance, check out the infographic below to help your nonprofit kick the dust off its stale donation page and get up to date!
If you’ve read an article about big data in the last year or two, and thought “That’s too big to effect my nonprofit...” you’re missing out on a great opportunity to create positive impact. Big data is the name given to the millions of digital interactions corporations and nonprofits experience every day across social media platforms, websites, and third party resources. Many people view big data as the key to unlock marketing potential and grant thorough insight into the minds and habit of constituents.
Your nonprofit is only as successful as its reach, and in today’s internet focused marketplace your reach is driven by your online presence.
Accepting donations, tracking volunteers, and promoting events are all done online and without a formal search engine optimization plan (SEO) plan, your nonprofit could be left out of a lot of online searches.
Can your nonprofit even measure its return on investments (ROI)? Putting together an ROI report can be time consuming, but can also lead to great data and help you find ways to trim costs without shirking quality.
Driving web traffic to your nonprofit’s website is likely at the top of your to-do list. You’ve invested in it, consistently update the content, post to your blog, and market events through your website. So, of course you want people to see all that great content.
There’s often some hesitance when your non-profit considers outsourcing data services. Whether it’s cost concerns, time constraints or reluctance to trust an outside party with such a critical service, it’s understandable for your organization to consider all of your options before outsourcing. Giving your data services to a third party to manage, however, can be extremely beneficial and ultimately cost-effective for your organization in the long run. Here are some ways outsourcing your data services can help your non-profit.