Digital Currency: Proceed With Caution

It seems like news headlines about digital currency—another name for cryptocurrencies like Bitcoin—pop up on a daily basis. With so many people talking about this, I’ve been asking myself if I should be taking part in the conversation. I'm new to the topic myself, and frankly, skeptical about the ...
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Messaging as a Channel for Nonprofit Audience Acquisition and Engagement

In a recent eNews, I wrote that nonprofit leaders to be paying attention to messaging as an important technology trend. Since then, I had a chance to ask some questions of Michael Sabat, an expert on messaging for nonprofits. He explained what messaging is, why it matters, and what steps a ...
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Fundraising Ideas for an End of Year Boost

For many nonprofit organizations, the fiscal year-end is June 30 and the busy giving season in December marks the end of the financial year for donors. Below are some quick fundraising ideas to help boost your bottom line and year end initiatives.
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Infographic: Big Data, Big Profits

We very well may be living in the golden age of marketing. Marketers everywhere have access to more information, quantifiable data, and often times, funds than ever before. Big data is responsible for empowering a true movement in the industry. Nonprofits are no different and need to know how to ...
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Infographic: Optimizing Your Nonprofit Donation Page

With online donations to nonprofit organizations on the rise, the onus is on the nonprofit to make the donation process as simple as possible. The point is to make donating through your nonprofit secure website simple, easy, and fast. The best way to do this is by optimizing your website, and more ...
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The Best-Laid Plans of Nonprofit Marketers

The other day I checked my inbox and found an email from a social marketing tool I had tried out recently. I typically tune out these sorts of messages, expecting them to be yet another ask to upgrade to a paid account. However, this time I opened the email to find a short message about a new ...
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6 Steps for Planning a Successful Peer-to-Peer Fundraising Campaign

by Mark Becker, Founding Partner, Cathexis Partners
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A Global Perspective on Fundraising and Donor Management

While visiting Poland for the Festiwal Sektor 3.0 conference, I learned a bit about how digital fundraising works there and in other Eastern European countries. One person explained, and others agreed, that the whole concept of charitable giving is only beginning to catch on. Until recently, many ...
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Creative Approaches to Peer-to-Peer Fundraising

Editor's note: We're pleased to have Mark Becker from Cathexis Partners offer his expertise on how to create fun and successful peer-to-peer events. Are any of these making it into your plans this year? 
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