For many nonprofit organizations, the fiscal year-end is June 30 and the busy giving season in December marks the end of the financial year for donors. Below are some quick fundraising ideas to help boost your bottom line and year end initiatives.
With online donations to nonprofit organizations on the rise, the onus is on the nonprofit to make the donation process as simple as possible. The point is to make donating through your nonprofit secure website simple, easy, and fast.
The best way to do this is by optimizing your website, and more specifically, your online donation form.
If your nonprofit has not taken a look at its online donation form within the last year, it might be time to fire up a web browser and try using it yourself. Does it feel slow? Did you not know where the donate button was immediately? how long did it take you?
If you're unhappy with your donation page's performance, check out the infographic below to help your nonprofit kick the dust off its stale donation page and get up to date!
Last year, Giving Tuesday saw online donations to nonprofit organizations reach a record $168 million, up 44 percent from $117 million in 2015, according to the 92nd Street Y in New York City, which is credited for launching the event in 2012. Yet nonprofits focus on fundraising throughout the year, and need to find ways to get existing donors to keep contributing while they attract new donors. Nonprofits are much likelier to receive additional gifts from existing donors, according to Nonprofit Hub, an online educational community for nonprofits.
Nonprofits rely on the generosity of their donors. The online fundraising platform Kickstarter, since 2009, 12 million people have donated, $2.8 billion has been pledged, and 118,464 projects have been successfully funded. Below are takeaways nonprofits can gain by looking at successful Kickstarter campaigns.
We are in the midst of summer in the Northern Hemisphere—the time of year when we try to relax, get away, and read a book or two. If you’re planning a getaway, or just looking for a good summer read, here are few books you should add to your reading list:
Did you know: 73 percent of first time donors do not give again?
There are many reasons contributors leave; sometimes they don’t feel appreciated, or don’t feel like part of the organization. While gaining new donors is always important, keeping them is even more so. If you can maintain just 10 percent higher than your current retention rate, your donations could go up 50 percent. By getting just a few dozen more donors to return, you can see an extreme boost in your budget.
Your nonprofit is only as successful as its reach, and in today’s internet focused marketplace your reach is driven by your online presence.
Accepting donations, tracking volunteers, and promoting events are all done online and without a formal search engine optimization plan (SEO) plan, your nonprofit could be left out of a lot of online searches.