Messaging as a Channel for Nonprofit Audience Acquisition and Engagement

In a recent eNews, I wrote that nonprofit leaders to be paying attention to messaging as an important technology trend. Since then, I had a chance to ask some questions of Michael Sabat, an expert on messaging for nonprofits. He explained what messaging is, why it matters, and what steps a ...
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Newsletter vs. Blog: Which Should You Choose in 2018?

For many nonprofits this can be a tough decision. Most would like to be able to effectively implement both. In an ideal world, that would drive the most amount of traffic. Yet, as is the nature of nonprofit work, in some cases, that would mean spreading yourself thin. If you can choose to do one to ...
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Lessons Learned from the 2016 Elections

As a politics and technology nerd, I couldn’t help but attend the panel discussion New Tools from the 2016 Elections That Nonprofit Techies Need to Know About at this year’s Nonprofit Technology Conference. While I went into the session expecting to hear about a few new tools to keep in mind for ...
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From Like to Love: Developing An Online Engagement Strategy

The numbers are important—likes, follows, retweets all show that your audience is paying attention—but it’s easy to fall into the trap of thinking that numbers are the goal when what you really want is bigger. Engagement—interaction that is meaningful and furthers your organization’s impact—is what ...
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Tips and Techniques for Making Good Webinars: Engaging Your Audience

Unlike in a live training, where you have a (mostly) captive audience, it’s easier for participants in a webinar to wander off. Most people who have attended a webinar are guilty of at least checking their email or Facebook during the presentation. It’s very easy to get distracted when you aren’t ...
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5 Technology Stats From Over 500 Nonprofit Executives

Visual.ly shares an infographic from InfoGroup, identifying the nonprofit technology gap by surveying over 500 nonprofit executives to find out how they are using or not using technology to achieve their organization's mission.
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Questions from The Advanced Social Media Decision Maker's Toolkit: Using Social Media to Cultivate Deeper Commitment

We had a tremendous turnout of our recent Advanced Social Media Decision Maker’s Toolkit, but  a downside of a big class is that lots of good questions don’t get answered. To get around that, we took some time to answer a few of the remaining questions from our second session, Getting Beyond the ...
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