8 Tips To Make Your Nonprofit’s Emails More Clickable

Image courtesy of Devore Tech Think about how many emails you receive on a daily basis. Now how many of those are you inclined to click on, read, and interact with? Very few, right? Here 8 simple tricks to help your nonprofit’s emails receiving more interaction, more often. What does your nonprofit ...
Learn More

Infographic: A How-To Guide To Making Responsive Email Designs

Chances are pretty good that your nonprofit uses email as a central marketing tool. Your volunteers, donors, and other constituents have all signed up for newsletters or updates from your blog, and you happily send it to them. But are your emails being read? If you're unhappy with your email's open ...
Learn More

Why Mobile Email Means Organizational Success

Many digital marketers are forsaking email in favor of social media campaigns, solely sharing their carefully crafted content through their preferred platforms. Ignoring your non-profit’s email marketing, however, is a huge mistake that could have detrimental consequences for your organization. ...
Learn More

Email Addresses, And Why Your Nonprofit Needs More Of Them

Te value of the email address can not be understated. According to Eleventy Group, approximately 1/3 of all fundraising revenue comes from email. The email is your digital avenue to a potential donor, volunteer, or even employee. It is unequivocally the most used communicative device of the 20th ...
Learn More

Infographic: How Many Is Too Many Or Too Few Emails?

We've all heard it before. Whether we wanted to or not. Too much of a good thing (or anything), is a bad thing. That's why, even though we talk about what a great marketing tool email is on this blog, and so many other blogs like it tell you the same thing, it's still possible to send too much (or ...
Learn More

5 Email Marketing Metrics Your Nonprofit Must Measure

Image courtesy of Business Marketing Blog.
Learn More

Infographic: 7 Email Marketing Myths Debunked

Email inbound marketing is one of the oldest fundraising tools utilized by nonprofits today. Its ability to connect instantly with potential consumers combined with the fact everyone has an email address makes it the perfect medium, right? Absolutely. Except because its been around since the ...
Learn More

Getting to Know Your Communications Q&A

In the first class of our five week course, Mastering Your Mix: A Practical Approach to Integrated Communications, we focused on finding your core audience and how your communications should be tailored to their wants. We had a lot of great questions from the session, many of which were answered by ...
Learn More