Mar 27, 2015 by: Tech Impact Staff 0 Comments

Infographic: A How-To Guide To Making Responsive Email Designs

Chances are pretty good that your nonprofit uses email as a central marketing tool. Your volunteers, donors, and other constituents have all signed up for newsletters or updates from your blog, and you happily send it to them. But are your emails being read? If you're unhappy with your email's open ...
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Feb 27, 2015 by: Tech Impact Staff 0 Comments

Infographic: 10 Ways To Optimize Your Nonprofit’s Emails

Don’t let them fool you. The email is still one of the most, if not the most, powerful marketing tools available to your nonprofit today. According to Sikich, a managed services firm, the vast majority of digital marketers see email as offering the best marketing ROI, and 62% of B2B marketers are ...
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Feb 25, 2015 by: Tech Impact Staff 0 Comments

Why Mobile Email Means Organizational Success

Many digital marketers are forsaking email in favor of social media campaigns, solely sharing their carefully crafted content through their preferred platforms. Ignoring your non-profit’s email marketing, however, is a huge mistake that could have detrimental consequences for your organization. ...
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Feb 5, 2015 by: Tech Impact Staff 0 Comments

Email Addresses, And Why Your Nonprofit Needs More Of Them

Te value of the email address can not be understated. According to Eleventy Group, approximately 1/3 of all fundraising revenue comes from email. The email is your digital avenue to a potential donor, volunteer, or even employee. It is unequivocally the most used communicative device of the 20th ...
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Jan 9, 2015 by: Tech Impact Staff 0 Comments

Infographic: How Many Is Too Many Or Too Few Emails?

We've all heard it before. Whether we wanted to or not. Too much of a good thing (or anything), is a bad thing. That's why, even though we talk about what a great marketing tool email is on this blog, and so many other blogs like it tell you the same thing, it's still possible to send too much (or ...
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Nov 18, 2014 by: Tech Impact Staff 5 Comments

30+ Custom GoogleAnalytics Dashboards For Nonprofits

Google Analytics helps nonprofits understand their website. Period. It’s visual representations of data makes the task of aggregating and crunching data much easier and less time consuming. From knowing what time of the day your website get’s the most traffic, to the part of the world those ...
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Sep 30, 2014 by: Tech Impact Staff 0 Comments

Why Email Still Matters To Nonprofit Marketing

The numbers don’t lie. According to a recent study conducted by ExactTarget, 77% of consumers prefer to receive marketing communications through email. Email marketing has been around since the first email was sent in 1971, and while its effectiveness has been called into question in recent years, ...
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Sep 9, 2014 by: Tech Impact Staff 1 Comment

Everything You Need to Know About Email Graphics

Image courtesy of The EmailADMIN.
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Aug 11, 2014 by: Tech Impact Staff 0 Comments

5 Email Marketing Metrics Your Nonprofit Must Measure

Image courtesy of Business Marketing Blog.
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Aug 8, 2014 by: Tech Impact Staff 0 Comments

Infographic: 7 Email Marketing Myths Debunked

Email inbound marketing is one of the oldest fundraising tools utilized by nonprofits today. Its ability to connect instantly with potential consumers combined with the fact everyone has an email address makes it the perfect medium, right? Absolutely. Except because its been around since the ...
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