There's nothing better for donor retention than donors that feel sincerely appreciated, and there's nothing more authentic than a hand-written thank you. While this might not be the most time-efficient method it is by far the most sincere. But, if you're crunched for time, sending an e-mail could also be an effective option. If you truly want to thank your donor like you mean it, consider Dennis Fischman's advice and:
For Love of Children (FLOC) provides educational services beyond the classroom to help students succeed from first grade through college and career. FLOC brings together students, volunteers, families, and community partners in proven programs that teach, empower, and transform.
FLOC is 501cTECH's Technology Innovator of the Week for their resourceful use of multiple online communications and donor management platforms to improve their operation.
How does technology make your work life easier?
FLOC has been integrating technology into many aspects of our work for the past two years. We have used our website and a variety of social media platforms to recruit new volunteers, share our students' stories, increase our donor base and streamline our application process for both students and volunteers. We have purposely and consistently grown a social media profile to increase FLOC's presence in the community and to highlight our work. We are active users of Facebook, Twitter, Instagram, LinkedIn, WordPress and YouTube.
We also have embraced new technologies to help improve, strengthened and grow our work with volunteers and students. In order to better serve our students in the Scholars Program, we connect with them through all the social media listed above and have created online distance learning opportunities for our students pursuing postsecondary education. We have invested in iPads for our Program Coordinators in the Neighborhood Tutoring Program to use during tutoring nights, allowing them monitor tutoring pairs and look up valuable resources on the spot. Through a partnership with Acumen Solutions, we developed an online volunteer application and corresponding volunteer database using Salesforce.
How do you use technology to achieve your mission?
Finding ways to harnessing available technology to help our nonprofit has greatly impacted our ability to serve our students and volunteers, by streamlining processes and opening up new resources. We have grown our volunteer base by establishing an online application process that is linked directly to our volunteer management database in Salesforce. The online application was set up in April of 2011, and almost immediately it became the primary tool for volunteers to submit applications. Roughly ninety percent of our new volunteer applications are completed online and 45% of this year's new volunteers identified the web as how they heard about us.