As we close in on the end of the first two decades of the 21st century, it's a great time to take a good look at your nonprofit organization's current digital strategy. If your first thought is "what digital strategy?" then you're not alone; a recent study found that 35 percent of surveyed nonprofits "use digital technologies but don’t have a strategic approach."
On December 9th, 501cTECH, NetSquared DC, and the Nonprofit Technology Network (NTEN) co-sponsored a happy hour and panel discussion on digital trends. Panelists included thought leaders in the digital engagement space: Charmaine Nokuri, Chris Tuttle, DeRay Mckesson, and Jo Miles, and Colin Delany and Roshani Kothari moderated.
The discussion focused on how nonprofits can use digital platforms to further their missions.
Photo: Colin Delany, Jo Miles, DeRay Mckesson
Chris Tuttle’s opening remarks summed up the focus of the discussion quite well. There are three areas where organizations tend to struggle on digital platforms:
You've heard the buzz phrases "responsive design," "mobile friendly," "mobile optimized," and so on, when professionals are referring to websites. However, did you realize that your marketing emails can also be optimized for tablets, smartphones, and other mobile devices?