Lessons Learned from the 2016 Elections

As a politics and technology nerd, I couldn’t help but attend the panel discussion New Tools from the 2016 Elections That Nonprofit Techies Need to Know About at this year’s Nonprofit Technology Conference. While I went into the session expecting to hear about a few new tools to keep in mind for ...
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Tip of the Day: Getting Started with Broadcast Email

Editor's note: All this month we're publishing tech tips for nonprofits. Keep a look out for a new tip each day and let us know what you think in the comments. -Dan
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Best of the Web: December 2016

Searching for Security in an Insecure World For a lot of people, the world feels a little less secure today than it did five weeks ago. We’ll see if many of our “horrible imaginings” come to pass, but one incident that should make everyone uncomfortable is the recent CIA revelations that Russia was ...
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Come back NOW!

In an effort to avoid those sanity-draining trips to the mall, I've been doing a lot more shopping online. Sometimes I miss the experience of just browsing in a shop, and will check out the website of a retailer to see what they have to offer without necessarily intending to buy anything. But a ...
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Building Your Email List Q&A

If you're paying for 50,000 subscribers on your broadcast email tool, why not use them all? Building your list of email subscribers is easier said than done, and with the ever looming temptation of buying a list hanging overhead, it can be difficult to do it on your own. Even if you are pushing out ...
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Writing Effective Emails Q&A

Creating stirring content for fundraising emails is challenging enough without taking on the added difficulty of making it eye catching and engaging. From intriguing subject lines to fundraising progress thermometers to a personal sign off, there is a lot you can do to make that extra connection ...
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The CAN-SPAM Act and You

The “Controlling the Assault of Non-Solicited Pornography and Marketing Act,” or the CAN-SPAM Act, has been in place since January 2004, but many organizations still aren’t clear on what it means for them. While the law is in place to stop floods of emails from unsolicited evil doers, it can have ...
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How to Implement Simple Segmentation Strategies

Written by Jeff Shuck for Event 360's excellent blog, and reprinted with permission from Event 360.
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10 Reasons To Change Your Broadcast Email Tool

If you’re looking for a new broadcast email tool for your nonprofit, there are a lot of different options to choose from. But how do you know when it’s time to change?
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