The Top 4 Biggest Mistakes In Nonprofit Content Marketing


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When it comes to content creation, writers know that non-profits gain their credibility with strong writing and lose it with weak content. With well written, authoritative writing comes trust and with trust comes grants, donations, volunteers and customers, all which mark the success of a non-profit.

To optimize your writing and keep the credibility of your non-profit, avoid these four writing mishaps at all costs.
    1. Elongated, overblown sentences

      While it’s important to get your point across in an article, it is more important to do it in the right way, meaning clean, concise sentences. Run-ons or sentences with too much information packed into them is an immediate red flag in content and could potentially turn away volunteers, donors and customers. Don’t be so immersed with your message that you forget how your audience best consumes it. Short, simple sentences will effectively get your point across, sometimes even more powerfully than the long, drawn out ones.

      2. Making yourself your own proofreader

      No matter how experienced a writer, editor and/or communicator you are, mistakes can often slip through the cracks. Your work can always benefit from another set of eyes looking at it, so take advantage of your working situation and have a co-worker look at it before publishing. Your non-profit can only benefit from additional proofreading and catching fixable mistakes can save you trouble in the long run.

      3. Overlisting

      While lists are a good way to organize your thoughts and help your audience understand points, it also enables readers to skim your articles instead of thoroughly reading them. While this is helpful in getting across your main points, that does not mean you should list everything you want your audience to know about your non-profit. Be purposeful with your bullet points to ensure users, donors and volunteers get the main message you are trying to get across.

      4. Too many acronyms

      Though jargon that your audience is not familiar with may weaken your articles, so does overusing acronyms. Using them too frequently may confuse or distract your readers and make them stop reading your article. While acronyms may be a necessary part of your non-profit’s message in your content, it may benefit your writing to either use the full name of the organization or event, or find a different way to simplify the reference. This way, your donors, volunteers and readers can clearly understand your message without being caught up in a windfall of acronyms.

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