7 Secrets To Launching A Successful Fundraising Event


Image courtesy of Karma411 Blog. Image courtesy of Karma411 Blog.

Every nonprofit and foundation wants to get the most out their fundraising campaigns. Frank Barry, Director of Digital Marketing for Blackbaud, shares his 7 tips to planning and executing a more effective peer-to-peer fundraising event on npEngage. Here is an overview:


    1. Allow plenty of time.

      Peer-to-peer participants raise 27% less if given less than 6 months to acclimate to the tools and effectively promote the campaign.


    1. Accept donations post-event.

      Keeping the event alive 40 days after the event ends can account for 5% of the total donations.


    1. Promote online options.

      Events that use online resources see 6x the amount of funds raised. Promoting online actions, such as event registration, training resources, incentives, and promoting the event and relevant URLs via social, your nonprofit could increase volunteer participation from 21% to 60% in a peer-to-peer campaign.


    1. Make email easy.

      Creating 4 email templates, including one for the team leader, participants, team members, and a thank you template for donors can make sending emails easier and increase donations. Fundraiser participants send an average of 22 emails, easing the communication process can increase this number.


    1. Provide customer service.

      Back up your participants with a support team. For many volunteers, it is easier to give up when they hit a problem, but by providing an email, phone number, or IM chat service during a campaign, you decrease the likelihood that your participants will throw in the towel.


    1. Keep in touch

      Thank your supporters and participants immediately after the event. The goal is to retain volunteers and donors by engaging them post-event and until the next year.


    1. Make the event a year-round priority.

      Don't lose momentum at the end of your peer-to-peer event. Sit down and analyze this year's success or shortcomings and begin planning next year's event. Frank provides an example schedule for keeping the event cycle going.


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