Technology evolves at such a fast rate it's hard to keep up sometimes. No need to worry, we have some innovative ideas to ramp up your digital marketing and donation platform. Also, we are hosting a special webinar, Wed, Aug 30, 2017. "Times Have Changed: Technology for Social Change," our Director of Consulting Services, Sam Chenkin, will discuss the changing nature of technology within nonprofit organizations.
Humanize Your Marketing
The ability to reach a large audience on social media has steadily declined year-over-year. Nonprofits should look to improve their engagement with their audiences and donors.
While we have to be sensitive in terms of the stories we share, storytelling will become one of the most important marketing tools for us in 2017 because it provides a way to connect with the emotions that help drive donor engagement and ongoing support. Our audience is then able to feel how they are assisting those that come to our nonprofit for help and that then drives them to continue providing financial support and time.
Live streaming video is a great way to tell these stories as well, using Periscope, YouTube Live, and Facebook Live. Another approach for this authentic storytelling is user-generated content.
Influencer marketing can rally advocates of our nonprofit organization to endorse your cause, help build relationships, and create awareness.
Use Mobile To Simplify Donations
Mobile accounts for 50% of web searches today. It is quickly becoming a favorite for donors. Emails now tend to be opened more often on a smartphone or tablet, take advantage of this by integrating payment buttons directly into emails to increase donations. This idea may be taken a step further, as another new trend is accepting payments through social media platforms like Instagram, Facebook and Snapchat.
Seek Fresh Perspectives And A Human Connection
With all the online opportunities available, it's easy to think that technology is the only way, but the need for authenticity in 2017 also means a return to the basics and a focus on the humanistic aspect of being and running a nonprofit. This back-to-basics approach is focused on creating a culture that is in touch with human emotions and is run by a skilled staff that is enthusiastic about what we are trying to do. Focus on involving personal contact with donors, including in person and by phone, to make that human connection even stronger and more authentic.
Today, nonprofits are expected to “disrupt” social ills through the network effects and scale of technology. Join us for a special webinar in which we’ll discuss this trend, its opportunities, and its dangers. We’ll talk about how the commodification of data storage, analytics, and AI is making software development a compelling option for nonprofits. And we’ll talk about how your nonprofit can take an idea from inception through to the creation of a website or app. The for-profit world isn’t going to fix the world, let’s talk about how you can.