For online fundraisers, using good data to plan, manage, and execute fundraising efforts can be critical. Databases are used to track supporters and their fundraising activity, but if those databases are not managed correctly, it can damage your organization’s overall efforts.
According to a recent post from IPM Advancement, database management can make or break fundraising efforts. If your database is managed well, your organization will be able to reach the right people and hopefully increase donations. If the database is managed poorly, well, your efforts will likely suffer.
But there are ways to make sure your organizations data is well managed and efficiently used. There should be a formal process for reviewing data, and it should be well organized. Check out IMP Advancement’s post to learn more about the importance of managing your data.