Many nonprofits have long used email click-through data to gauge the effectiveness of their email and newsletter campaigns. It’s a fairly simple concept, organizations want to see who is clicking what, and use that information to understand what content is the most successful.
According to a recent post from npEngage, nonprofits can use the same strategy to examine their website. The use of web analytics is quite common, but some organizations still aren’t using raw data to keep their website as effective as possible.
You may think you what types of content are most successful on your website, but hard data allows you to be sure. Once you know, you can design your efforts to make sure your content is having the best impact possible on your viewers.
Check out npEngage’s post to learn more about how click-through data can help your organization optimize its website content.