Why Nonprofit Content Marketers Are Turning to Podcasts

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There are many types of mediums content marketers use for their non-profits, but one unlikely candidate organizations are turning to is the podcast. For those that don’t know, podcasts are digital audio files available on the internet for downloading and are usually part of a larger series. Interested listeners can usually subscribe to podcasts and have them automatically downloaded to their computers for listening. Podcasts have varying numbers of listeners and followers. Though some podcasts attract millions of audience members, most programs have smaller groups of listeners looking for information on specific topics. Podcasts make a great resource for non-profits who want to reach a targeted, dedicated community of listeners. Here is why your organization should consider marketing through podcasts.

  1. Reaching new audiences

    People like to consume information in a variety of different ways. Some like to read lengthy articles, others like to watch short videos and more like to read updates through Facebook. Many people like to engage with new content by listening to it and actually learn better by doing so. Podcasts allow you to reach this group of people and connect with them through their preferred medium. It also gives your non-profit the chance to bring in a wider, more diverse audience to its cause and hopefully leverage them into volunteers, donors or customers for your organization.



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  3. Cost effective

    While it takes time and careful preparation to put on a successful podcast, the tools to do so are largely inexpensive, readily available and not difficult to use. If your non-profit has access to a Mac, Garage Band, an editing and recording software, is already installed into it. Microphones can be rented or purchased with minimal cost and posting your organization’ shows on iTunes or SoundCloud costs almost nothing. Creating and posting podcasts does not have to be an expensive venture and the costs will likely be worth the return on investment your organization will gain.


  4. Content repurposing

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    One of the biggest worries non-profits normally have is time. Managing time and deciding where it is best spent is often a difficult process and the thought of taking away an employee’s valuable time to create new content for a podcast may be a big deterrent. Your show does not need to rely on original content, however; you can easily produce audio versions of content you have already published. Your organization can even switch it up by interviewing guests about blog posts, reports or other things related to your industry to produce informative information without sacrificing an unreasonable amount of time.



At TECH IMPACT, we help our non-profit clients with a range of digital marketing, social media and content marketing needs, all for less than the cost of a full time employee through our npSocial services. For more information, click HERE


ALERT! Don’t Miss Tech Impact’s npSocial Demo Webinar: "Non-Profit Social Media Marketing" on Jan. 20 2-3 PM EST.

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