The mobile revolution is a well covered phenomenon that has captured the imagination of an entire generation of technologists from around the world. 58% of Americans now own smart phones, and this number is only expected to continue to grow with the advent of cheap alternatives.
Naturally, the nonprofit sector is looking at this trend and searching for the most effective way to leverage the power of the new technology to aid fundraising and volunteer recruitment efforts.
However, there has been some push back from the community, claiming the technology is too young, and the investment from the nonprofit sector would be too great. Despite this initial push back, there seems to be some misconceptions about the effectiveness of the mobile platform with contemporary web users.
The bottom line is, mobile is coming, and it is up to you whether or not you want to prepare for it.
Mobile giving wants to trend up
The problem is, nonprofits are not giving it a chance to. According to a recent study by the folks over at npENGAGE, 84% of nonprofit donation landing pages are optimized for mobile. Combine that fact, with the fact that online fundraising increased 13.5% in 2013 and you have a recipe for disaster.
If your nonprofit does nothing else, optimizing your donation form for the impending mobile revolution is not a luxury, it is absolutely necessary to long-term success.
We all agree that Google is king. They say jump, everyone else says how high. Google has made it abundantly clear they’re focusing on mobile moving forward. One could surmise Google will begin docking search engine rank points for websites that are not optimized for mobile.
Real world example
We’ve all heard about the $30 million dollars the Red Cross raised through mobile in just a few hours in the wake of the Haiti natural disaster. What you probably did not hear about is the Kansas City based nonprofit River of Refuge who partnered up with a local rugby team to to raise money for the nonprofit. Through their eclectic partnership the two collaborated to create a mobile donation platform and leveraged social media to raise more than $32,000 for the nonprofit.
Every little bit helps, and this is a shining example of how even a small nonprofit can find success with the right formula.