Advertising online has become second nature. But is your messaging online resonating as well as it could be? Have you become too comfortable in the way you're communicating with your online audience?
Changing the way you communicate online sounds like a daunting task, but it can be very simple. It's important to look objectively at your current practices, identify areas in which you can improve, and create an actionable plan for improving upon those processes.
You don't get a lot of time to garner the attention of an online viewer, so you have to make it count. If you remember these 6 simple rules, chances are good your online messaging will benefit greatly. Keep it simple. Be concrete. Be unexpected. Be credible. Be emotional. Tell a story.
Do you have a rule your nonprofit follows? Let us know in the comment section below!