Charitable giving has been around since 2500BCE when the ancient Hebrews instituted a tax intended to help the poor. Now, thousands of years later, people across the globe give their hard earned money to nonprofit organizations who are committed to solving some of the world's toughest issues. Americans alone, in 2014, gave an estimated $335 billion dollars to nonprofit organizations. Without their continued support, necessities like food, water, and basic medical care would be almost inaccessible to millions, if not billions, of people across the world.
Check out the infographic to get a brief history of charitable giving.
Target the people who are most likely to support
your nonprofit by developing Nonprofit Personas: